April 1st. The day of jokes.
And we also make a few every other day. But Mario didn’t make any on this day exactly 15 years ago. He was serious. Rugs with a soul. Some may have thought it was a joke at first, but in the end everyone thought it was really great when they realized that the plan from the guy “ausm Pott” was really a fact on April 1st 2010. And even today, 15 years on, these very same floor diamonds still conjure up the one or other butterfly in the warmth of the human coating of every rug lover.
How did this come about? Roughly and really briefly, like this:

There was always a time before, just as there was a time before miinu,
a time when a rug was just a
foot-warming piece of fabric,
a time when no one could have suspected that a young man from Bochum-Höntrop would be able to breathe a soul into the once meaningless doormats.
But then the year 2010 came.
Love, tradition, individuality, conviction, craftsmanship and magic simmered together in the heart of the Ruhr region before a little worm with huge ideas popped up in April.
miinu was born and suddenly the rug was no longer a meaningless piece of fabric. The finest craftsmanship resulted in real
eye-catchers, colorful creations, simple companions, soft pieces of jewelry, impressive accessories, beloved focal points of the interior, dazzling floor diamonds & elegant flooring.
Important: still foot-warming, but from now on with a soul & bubbling with the most genuine love from everywhere. Rug love

And to celebrate the 15th year
of miinu, we want to golden this
pure joy to new heights.
So we thought to ourselves: discount words are mostly terms that run oily, nestling smoothly in the auditory senses. Example?
15% discount. Sounds good, doesn’t it? We’ll embellish it even further: 15% discount for 1 year, every month on a different edition.
Truly unbelievable! Have your eyes just correctly transmitted this message to your synapses?
The ears have been lubricating themselves since the beginning of this section anyway, and now the whole body-top unit is playing an orchestra of happiness. We can’t quite believe it yet either, but it’s true. Not an April Fool’s joke.
Pure truth.
Just mention 15YEARSMIINU in your order.

Evolution Pro and Tencel flat Pro are beginning in April.