miinu GmbH

The responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

miinu GmbH
Am Umweltpark 9
44793 Bochum

T +49 (0)2327 60286-0
F +49 (0)2327 60286-20

Managing Director authorized to represent: Mario Severin

Commercial Register Bochum HRB 12760

Value Added Tax Identification Number pursuant to Section 27 a of the Value Added Tax Act: DE 267350945

Your rights as a data subject

You can exercise the following rights at any time by contacting our data protection officer:

Information about your data stored with us and their processing,

  • correction of incorrect personal data,
  • deletion of your data stored with us,
  • restriction of data processing if we are not yet allowed to delete your data due to legal obligations,
  • opposition to the processing of your data by us and
    Data transferability, if you have consented to data processing or have concluded a contract with us
    If you have given us your consent, you can revoke it at any time with effect for the future.

You can contact the supervisory authority responsible for you at any time with a complaint. Your local regulatory authority will vary according to your state of residence, employment or the alleged violation. A list of the supervisory authorities (for the non-public sector) with addresses can be found at:

Purposes of data processing by the responsible body and third parties

We process your personal data only for the purposes stated in this privacy policy. Your personal data will not be transferred to third parties for purposes other than those mentioned. We only pass on your personal data to third parties if: You have given your express consent, the processing is necessary for the execution of a contract with you, the processing is necessary for compliance with a legal obligation, the processing is necessary to protect legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data

Deletion or blocking of data

We adhere to the principles of data avoidance and data economy. We therefore only store your personal data for as long as this is necessary to achieve the purposes stated here or as required by the various storage periods stipulated by law. After the discontinuation of the respective purpose or expiry of these periods, the corresponding data is routinely blocked or deleted in accordance with the statutory provisions.

Collection of general information when visiting our website

When you access our website, information of a general nature is automatically collected using a cookie. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and the like. This is exclusively information which does not allow any conclusions about your person. This information is technically necessary for the correct delivery of requested contents of websites and is mandatory when using the Internet. They are processed in particular for the following purposes: Ensuring that the website can be connected without problems, Ensuring a smooth use of our website, Evaluation of system security and stability and for other administrative purposes. The processing of your personal data is based on our legitimate interest from the aforementioned purposes for data collection. We do not use your data to draw conclusions about your person. The recipients of the data are only the responsible body and, if applicable, contract processors. Anonymous information of this kind may be collected by us. statistically evaluated to optimize our internet presence and the technology behind it.


Like many other websites, we also use so-called “cookies”. Cookies are small text files that are transferred from a website server to your hard drive. This automatically provides us with certain data such as IP address, browser used, operating system and your connection to the Internet. Cookies cannot be used to start programs or transfer viruses to a computer. With the information contained in cookies, we can make navigation easier for you and enable the correct display of our websites. Under no circumstances will the data collected by us be passed on to third parties or linked to personal data without your consent. Of course you can also view our website without cookies. Internet browsers are regularly set so that they accept cookies. In general, you can deactivate the use of cookies at any time via the settings of your browser. Please use the help functions of your Internet browser to find out how to change these settings. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Changes to our privacy policy

We reserve the right to adapt this data protection declaration so that it always meets current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new privacy policy will then apply to your new visit.

Information on data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose of the storage is no longer applicable, the deletion of the data does not conflict with any legal storage obligations and subsequently no other information on individual processing methods is provided.

Contract processing

The data transmitted by you for the use of our range of goods and/or services is processed by us for the purpose of processing the contract and is required in this respect. Conclusion and execution of the contract are not possible without provision of your data.

The legal basis for the processing is Article 6(1). 1 lit. b) DSGVO.

We delete the data with complete processing of the contract, but in doing so we must observe the retention periods under tax and commercial law.

Within the scope of contract processing, we will pass on your data to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the transfer is necessary for the delivery of goods or for payment purposes.

The legal basis for the transfer of data is then Article 6(6). 1 lit. b) DSGVO.

For orders via our website

You can place orders via our website as a guest without registering, or register in our shop as a customer for future orders.

Your personal data is entered into an input mask and transmitted to us and stored. If you place an order via our website, we collect the following data, both in case of a guest order in the shop:

  • Salutation, first name, last name,
  • a valid e-mail address,
  • Address
  • Telephone number (landline and/or mobile)

This data is collected,

  • to be able to identify you as our customer;
  • to process, fulfill and process your order;
  • for correspondence with you;
  • for invoicing;
  • for the settlement of any existing liability claims, and the assertion of any claims against you;
  • to ensure the technical administration of our website;
  • to manage our customer data.

As part of the ordering process, your consent to the processing of this data will be obtained. The data processing is carried out on your order and/or registration and is subject to article 6 paragraph. 1 S. 1 lit. b DSGVO for the aforementioned purposes for the appropriate processing of your order and for the mutual fulfilment of obligations arising from the purchase contract. The personal data collected by us for the processing of your order will be stored until the expiry of the statutory retention period and deleted thereafter, unless we are required to do so under Article 6 paragraph. 1 S. 1 lit. c DSGVO due to tax and commercial law storage and documentation obligations (from HGB, StGB or AO) to a longer storage are obligated or you in a storage going beyond it after art. 6 paragraph. 1 S. 1 lit. a DSGVO have consented.

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. for the purpose of designing our pages to meet your needs and continuously optimizing them. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; im Folgenden „Google“). In this context, pseudonymous user profiles are created and cookies (see section 5) are used. The information generated by the cookie about your use of this website, such as

  • Browser type/version,
  • operating system used,
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of server request,

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the Internet for the purposes of market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are made anonymous, so that an assignment is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on the aforementioned link. An opt-out cookie is set to prevent future collection of your information when you visit our site. The opt-out cookie is valid only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found under the following link in the Google Analytics help:

Questions to the data protection officer

If you have any questions about data protection, please email us at or contact the person responsible for data protection in our organization directly:

Detlef Kutta, Am Umweltpark 9, 44793 Bochum

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